Privacy Policy

Last Updated: March 7, 2026

At Florence Lane, we value discretion, clarity, and trust in every part of the customer experience. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, create an account, place an order, contact us, or otherwise interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

Business Information

Florence Lane is operated by Ecomify Global LLC (Wyoming, USA).
Company Mailing Address: 8833 Monterey Hwy Ste J Unit #786, Gilroy, CA 95020, USA
Email: purchase@florencelane.co
Phone: +1 307-310-3427

1) Information We Collect

We collect information in several categories in order to provide our services, fulfil orders, maintain site functionality, and protect both our customers and our business.

A) Information You Provide Directly

When you place an order, create an account, subscribe to updates, complete a form, or contact our support team, you may provide:

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Account credentials, where applicable
  • Order details and preferences, including selected sizes, colors, and product variations
  • Messages, photos, or attachments you send to our support team

B) Payment Information

Payments are processed securely through our checkout and connected payment providers. We do not store full card numbers or CVV codes. We may receive limited transaction-related details needed for authorization, fraud prevention, and order verification, such as card type, last four digits, approval status, or billing match results.

C) Information Collected Automatically

When you use our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages viewed and time spent on site
  • Click activity and browsing patterns
  • Referring and exit pages
  • Cart and checkout interactions
  • Approximate location inferred from IP address

D) Cookies and Similar Technologies

We use cookies, pixels, and similar technologies to:

  • Keep shopping cart and checkout functions operating properly
  • Remember your preferences
  • Improve site speed and performance
  • Understand customer behavior and site usage
  • Measure advertising and campaign effectiveness
  • Help detect misuse, fraud, or suspicious activity

E) Information from Third Parties

We may receive information from third-party partners, including:

  • Payment processors
  • Fraud prevention and risk analysis providers
  • Shipping carriers and fulfillment providers
  • Website analytics and advertising platforms
  • Identity verification tools, where applicable

2) How We Use Your Information

We use your information only where reasonably necessary to operate Florence Lane and provide a secure, reliable shopping experience.

A) To Fulfil Orders and Provide Services

We use personal information to:

  • Confirm and process orders
  • Authorize payments and screen for fraud
  • Prepare, ship, and deliver orders
  • Send order and shipping updates
  • Process eligible returns, refunds, and exchanges

B) To Provide Customer Support

We use information to:

  • Respond to customer inquiries
  • Verify order ownership where needed
  • Resolve delivery, payment, or product-related issues
  • Handle claims involving damaged, defective, or incorrect items

C) To Improve the Website and Customer Experience

We may use information to:

  • Maintain and optimize site functionality
  • Understand customer behavior and navigation patterns
  • Diagnose technical issues
  • Improve page performance, checkout flow, and overall usability

D) For Marketing and Communication

We may use personal information to:

  • Send order confirmations and transactional emails
  • Send promotional updates or marketing communications where permitted
  • Measure the performance of advertising and remarketing campaigns

E) For Legal, Security, and Compliance Purposes

We may use information to:

  • Comply with legal or regulatory obligations
  • Enforce our policies and terms
  • Prevent fraud, abuse, and suspicious behavior
  • Protect the rights, safety, and security of Florence Lane and its customers

3) How We Share Information

We do not sell your personal information. We share information only where needed to operate our business responsibly and provide our services.

A) Service Providers

We may share information with carefully selected third-party providers that support services such as:

  • Payment processing
  • Fraud screening
  • Order fulfillment and shipping
  • Customer support systems
  • Website hosting and analytics
  • Email and SMS delivery tools

These providers are expected to use personal information only as needed to perform services on our behalf.

B) Legal and Protective Disclosures

We may disclose information if required by law, subpoena, court order, or similar legal process, or where necessary to enforce our policies, investigate fraud, or protect our business, customers, or third parties.

C) Business Transfers

If Florence Lane or Ecomify Global LLC is involved in a merger, acquisition, restructuring, financing event, or sale of assets, personal information may be transferred as part of that transaction.

D) With Your Consent

We may share information for other purposes when you request or authorize us to do so.

4) Cookies and Your Choices

You may control cookies through your browser settings. Please note that disabling certain cookies may affect account access, cart functionality, or checkout performance.

Marketing emails may be unsubscribed from at any time using the unsubscribe link included in the message. Even if you opt out of marketing, we may still send essential order-related and service-related communications.

5) Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect personal information. These measures may include secure transmission methods, access restrictions, and fraud prevention systems.

While no system can guarantee absolute security, we take data protection seriously and continue to improve our safeguards as part of our ongoing operations.

6) Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfil orders and provide customer service
  • Maintain business, tax, and accounting records
  • Resolve disputes and enforce agreements
  • Prevent fraud and policy abuse
  • Comply with applicable legal obligations

When data is no longer needed, we may delete, anonymize, or securely archive it as appropriate.

7) Your Rights and Choices

Depending on your location and applicable law, you may have rights relating to your personal information, which may include:

  • Access to personal information we hold about you
  • Correction of inaccurate information
  • Deletion in certain circumstances
  • Restriction or objection to certain processing
  • Opt-out rights for certain marketing uses

To submit a request, contact purchase@florencelane.co. We may need to verify your identity before processing your request.

8) Children’s Privacy

Florence Lane is not intended for children, and we do not knowingly collect personal information from children under 13.

9) Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, operational, or service-related changes. Any updates will be posted on this page with a revised “Last Updated” date.

Your continued use of the website after such updates are posted indicates acceptance of the revised policy.

10) Contact Us

Email: purchase@florencelane.co
Phone: +1 307-310-3427
Company Mailing Address: 8833 Monterey Hwy Ste J Unit #786, Gilroy, CA 95020, USA